Buku
Services Marketing : Integrating Customer Focus Across the Firm
Valarie A. Zeithaml
390x dilihat
~ 20.1 jam waktu baca
Deskripsi
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
Eksemplar
- Pemilik : Primakara University, Tersedia : 1, Dipinjam : 0
Call Number : 658.8 Zei-s Klasifikasi : Buku Pendidikan Marketing ISSN/ISBN : 007-124496-4 Edisi : - Jumlah Halaman : 708 Pengarang : Valarie A. Zeithaml Penerbit : McGraw-Hill Edycation Tempat Diterbitkan : - Tahun Terbit : 2006 Tanggal Masuk Pustaka : 13 Mar 2020
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Jam Buka
| Senin | : 09:00 s/d 20:00 |
|---|---|
| Selasa | : 09:00 s/d 20:00 |
| Rabu | : 09:00 s/d 20:00 |
| Kamis | : 09:00 s/d 20:00 |
| Jum'at | : 09:00 s/d 20:00 |
| Sabtu | : Tutup |
| Minggu | : Tutup |