Buku
Principles of Marketing : Nineteenth Edition
Philip Kotler
5x dilihat
~ 21.7 jam waktu baca
Deskripsi
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.
Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.
Eksemplar
- Pemilik : Primakara University, Tersedia : 1, Dipinjam : 0
Call Number : 658.8 KOT-p Klasifikasi : Buku Pemasaran ISSN/ISBN : 1-292-44936-5 Edisi : 1 Jumlah Halaman : 767 Pengarang : Philip Kotler Penerbit : Pearson Education Limited Tempat Diterbitkan : - Tahun Terbit : 2024 Tanggal Masuk Pustaka : 06 Jan 2025
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Jam Buka
| Senin | : 09:00 s/d 20:00 |
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| Selasa | : 09:00 s/d 20:00 |
| Rabu | : 09:00 s/d 20:00 |
| Kamis | : 09:00 s/d 20:00 |
| Jum'at | : 09:00 s/d 20:00 |
| Sabtu | : Tutup |
| Minggu | : Tutup |