Buku
Consumer Behavior 15e : Building Marketing Strategy
Mc Grawhill
59x dilihat
~ 23.3 jam waktu baca
Deskripsi
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Eksemplar
- Pemilik : Primakara University, Tersedia : 1, Dipinjam : 0
Call Number : 658. 8342 Gra c Klasifikasi : Perilaku konsumen ISSN/ISBN : 978-1-266-11476-2 Edisi : 1 Jumlah Halaman : 824 Pengarang : Mc Grawhill Penerbit : Mc Graw Hill Tempat Diterbitkan : - Tahun Terbit : - Tanggal Masuk Pustaka : 07 Jan 2025
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Jam Buka
| Senin | : 09:00 s/d 20:00 |
|---|---|
| Selasa | : 09:00 s/d 20:00 |
| Rabu | : 09:00 s/d 20:00 |
| Kamis | : 09:00 s/d 20:00 |
| Jum'at | : 09:00 s/d 20:00 |
| Sabtu | : Tutup |
| Minggu | : Tutup |